Perlindungan Hak Kekayaan Intelektual (HKI) Dalam Ekosistem Bisnis Digital Modern
Keywords:
Intellectual Property Rights, Digital Business, Legal Protection, Business Competitiveness, Digital EconomyAbstract
The rapid growth of the modern digital business ecosystem has generated new challenges regarding the protection of intangible assets and intellectual creations. This study aims to analyze the urgency of Intellectual Property Rights (IPR) protection as a legal instrument for safeguarding innovation and enhancing the competitiveness of business actors in the digital era. The study employed a qualitative approach using a descriptive narrative method. Data were collected through observations of digital business activities, in-depth interviews with legal practitioners and digital entrepreneurs, and documentation of relevant laws and regulations concerning intellectual property protection. The findings reveal that IPR protection is no longer merely a legal formality but has become a strategic business asset that contributes significantly to business sustainability, market competitiveness, and consumer trust. However, the implementation of IPR protection in Indonesia still faces several challenges, including low legal awareness among business actors, limited understanding of IPR registration procedures, and the increasing incidence of digital infringements such as content piracy, trademark misuse, and unauthorized reproduction of digital products. This study concludes that integrating IPR protection into digital business strategies is essential for preventing economic losses, strengthening legal certainty, and maintaining the originality and competitiveness of innovation in the digital economy.
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